Whatever is the nature of your website, you should have one goal – to be ranked number one. For beginners, it’s crucial that you understand the importance of SEO (Search Engine Optimization) to ranking your website. SEO refers to the accumulation of strategies used to increase visitors by obtaining a high-ranking search result.
There are two types of SEO – on-page SEO and off-page SEO. You need to deal with on-page SEO first and learn the best practices. On-page SEO is the practice of enhancing individual web pages to obtain higher-ranking and ultimately, earn more relevant organic traffic at the end of the day. Here are some tips and the best practices you should consider when it comes to on-page SEO:
Writing relevant content with targeted keywords
Content is the king of SEO. You have to keep in mind that search engines recognize that building high-quality content is the best way to rank keywords and create a good user experience. It will surely increase traffic and improve site relevance. When creating content, it’s important that you incorporate keywords strategically. However, it’s crucial that you do not overdo it. If you cannot help but use keywords, you should use alternatives like LSI keywords. These keywords are related to your main keywords.
Apart from not overdoing keyword placements, you should also write unique content. If there are pages with the same content, Google will penalize the site, and your search rankings will undoubtedly suffer. With this, it’s crucial that you create unique content. When creating content, make sure that it’s relevant to the keyword. Alternatively, you can consider wac for fresh and unique contents.
Making content easy to read
Although not a huge factor in search engine rankings, making content easier to read can help users find your content and identify the keywords they are looking for. You can, for instance, use bolding and bullet points to break large contents. Be careful though on putting too much bullet points otherwise you are just cluttering your page.
Establishing unique title tags for each page
After researching the appropriate keywords, you should establish unique title tags for each page. Title tags will tell the search engines what your page is all about and if the page is relevant for a particular keyword. With this, it should be unique for each page. The search engine will highlight your keyword if someone has searched for it.
This will surely increase your visibility. When writing title tags, use a dash in between the keyword. The title should be 55 characters or less including the spaces.
Considering internal page linking having anchor text
When you hear about page linking, it means a link on a page that redirects to another page but on the same website. Internal linking is crucial because it helps fortify keywords internally. It will also allow the users including the search engine robots to navigate through the website. At the end of the day, it can tell the search engine if the page is relevant or not.
When linking, you have to choose a good anchor text having rich keywords. It will ultimately improve your search engine rankings. Instead of having “Click here,” it’s better to write out the name of the destination.